Tuesday 28 February 2023

The Power Of Memes

A shorter one this time around, a little later than I anticipated because I had a hell of a week last week, but I also made a point to not bring my IRL stuff onto the blog so much this year so I'll put a pin in it there. A real fun one this time for a post theme - I've made multiple comments over the years that it doesn't matter so much *where* you discover some music and in fact sometimes the most random sources can be the greatest treasure trove of that kind of thing. So we come to talking about the internet meme, I have tons of songs in my collection that have been memed or featured in memes over the years, so I thought I'd shine the spotlight on a few.

This is a topic I can see myself revisiting, but today's entry is going to focus on two main examples. Electronic Music and memes go waaaaay back, we're talking back to the YTMND days, from Coburn's We Interrupt This Program soundtracking the NEDM meme, to Max Coveri's Running In The 90's being many a non-Initial D fan's intro to Eurobeat on 'lol internet' to the entire Caramelldansen phenomenon, it's been a phenomenon for a long, long time - and for a lot of folks (like me), it was often the first time hearing these tracks.

So colour me surpised when around 2015 I began to see a massive uptick in memes of a song I already knew - Bag Raiders' Shooting Stars. I'd already become quite familiar with Bag Raiders through all the electro I was consuming around the time it came out, but there were just so many questions about the whole thing. Why that specific track? Why so long after it's initial 08/09 release? That's a whole other discussion that could be a post on its own, though there was a bump in popularity in their native Australia around 2013 or so. To put all that aside, Shooting Stars was already one of my favourites from the album so I was ore than happy to see 'em get more exposure. I can highly recommend the album as a whole if you like what you hear here, the whole thing has this very fun almost pop-like feel to it that really sets it apart from all the other Electro House that was making waves around the time. Think more Chromeo than Justice.

The other one comes from Vine (cor, remember Vine?) Back in the heydey of syntheave was a clip of a woman and her cat set to HOME's Resonance. I didn't really give it much thought at the time, years later I'd run into some HOME tracks through another source and think that I recognised the style - sure enough with a little reasearch I was proved right. Between that and We're Finally Landing being used as the opening theme for SummoningSalt's deep dives into Speedrunning history, there's a good chance that you may have heard HOME before without realising. Another case of me heartily recommending the album this is from if you like the sound of this one, HOME's brand of synthwave has this lovely lo-fi streak running throughout that gives it a real comfy feeling that makes it stand out in my collection.

And it's tracks like this that remind us all of the importance of including the source with anything you make because remember: your next shitpost could be the first step on someone's musical journey. Joking aside, I do my best to credit tracks wherever possible, and it seems like on the whole people are getting better at it too (and there are song identifying bots to fill in the gaps too). It's incredible the reach that a silly viral vdeo trend can give a track, I'm willing to bet more than a handful of people had Bag Raiders become one of their favourite artists off the heels of the meme - and I'm more than happy to welcome them to the world of electronic music. There's plenty of room in this tent for all of us, and a massive list of genres to peruse and find something that suits you! And of course, until next time - stay safe and enjoy the music.


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